A recent study by Radio Ad Lab, an independent research group , shows that online radio advertising can be effective because it combines two unique features into one advertising medium.
Radio advertising works because of the personal nature of radio . The power of voice allows radio advertising to tap into the word of mouth feeling that is so effective in advertising . It adds a little more credibility to the message than some other forms of advertising.
On the other hand, the internet is perceived as being more factual. It is a place where many people turn for information, and to better understand the world. When you combine that with the power of radio , you can see how internet radio advertising can be very effective.
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